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United States famous nike free company, they only produced one of the most critical shoes air cushion system, while the remaining business is almost always provided by an external company. Nike company will mainly focus on the development and marketing of new products, Nike manufacturing and sales on a global scale, output growth at an annual rate of 20%, in the past seven or eight years, Nike earned average annual profits of more than 30% for the shareholders of the company. This provides professional production services changes to promote the rapid development of enterprises, for example providing technical hardware and software product development, selection and training of the developers, management advice, financial support, logistics, marketing and after-sales service of the whole process. The rapid development of modern service industry has become a new economic growth point.

It should be noted that in recent years, as led by the services of the vigorous development of the supply chain in the world, and Chinese companies began to realize that services of operational importance for enhancing enterprise competitiveness, was beginning to productive services and services concerned in the supply chain to research, but so far, systematic research on the service supply chain has not yet been formed. By Combs domestic literature, we found, currently although cheap nike shox began into service supply chain management or productive service, and made has industry service of of thought, but specific to service supply chain of trait is what, its topology structure how performance, service supply chain in the supply and demand Zhijian of interactive how for, service supply chain of organization form has which, service of outsourcing of decided factors is what, service supply chain strategy implementation how expand, industry supply chain and financial supply chain how combination, problem, is no real into.

Existing research less productive services taking into account the characteristics of modern supply chain management, that is, it is an information and knowledge-centered, by industrial service operation to eliminate past information Islands and Islands of business management of enterprises for the purpose of integrated management, nor will stress downstream enterprises consolidate management in supply chain management integration to service management ideas. Therefore, how the cheap nike in perspective of modern supply chain management services, we should use what kind of ideas and ways to promote technology-intensive, knowledge-intensive service supply chain integration, is a book focused on the issues.