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nike free 7.0 sports marketing is based on event itself, while the race itself manufacturing the crisis of uncertainty for the sports marketing possibilities. The uncertainty is not reflected on the results of the competition, also in organization of time, place, above the participants as well as unexpected events and many other factors. For example, at the 2008 Beijing Olympic Games, Liu Xiang, a "sadly turned" Nike brand was startled.

Sporting event constitutes one of the factors of uncertainty is the only sports marketing risk,http://www.cheapnikeshoesx.net/ cheap nike free marketing risks also include: one, sponsorship costs are too high, tends to Nike corporate sponsorship after a racing project, accounts for a very large proportion of marketing costs, Nike company cash flow, material, promotion thread around this project to carry out.

Second, longer funding cycle, sponsorship income lags behind, after nike shoes australia corporate sponsored qualifications, also must undergo a Nike advertising, follow-up marketing, public acceptance, the progressive process of having, tangible economic benefits in the short term the idea of not too practical.

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